About Us

I remember thinking- is this all there is? I had done everything “correctly” and yet found myself perpetually asking this question. I had graduated in the middle of a pandemic and managed to land a job- one related to my degree- and one where I was helping people. That was the dream, right? But then why was I so miserable? 

Yes, there was a lot to be grateful for in that role. But I found that the actual day to day to be tedious and I would quite often make careless mistakes because I was daydreaming. I knew this wasn’t me. I am someone who is full of passion and takes pride in her work. But now I moved through the days in a trance- feeling like the shell of myself without a spark inside to push me forward.

During this time there was one part of my life that did bring slivers of happiness in my otherwise bleak routine. It was going on walks with my dog. 

Nicole (founder), her sister Kelley, and Dakota

Nicole (founder), her sister Julia, and Dakota

For as long as I could remember I’ve loved animals. I spent my youth curling up with my cats for a nap, moving insects off the driveway before I knew a car would be driving on it, and voluntarily spending my afternoons shoveling manure on a horse farm. When I was ten years old, I would religiously make power point presentations about why we should get a family dog, pleading and begging my parents every chance I got. By the time I was about twelve years old I had finally worn my parents down. All my dreams came true when we brought home a small golden puppy, sweet and gentle, named Dakota. I was completely enamored. I dutifully held up my end of the bargain that I had preached in all my PowerPoint presentations- taking Dakota for a walk everyday afterschool. Rain or shine Dakota and I would always take a loop around our neighborhood at exactly 3pm. During these walks I’d be mentally washing away all the stress from my day and Dakota trotted along next to me, just happy we were together. Without ever uttering a word- rarely even letting out a bark- Dakota became my confidant, my walking partner and a source of unending peace and joy in my busy life. It was a ritual that has continued into my adult life and provided a sense of connectedness to myself when I felt so disconnected in other aspects of my life. 

Soon after graduating college, I fell into dog sitting when one of my mom’s friends asked if anyone was available to watch their dogs for a couple of days. Having nothing better to do, I volunteered myself. So, I found myself going over to their house, setting up my work laptop and diligently tending to their dogs in between meetings.  Feeding, walking, and petting rhythmically broke up my day- with little surges of joy overcoming me each time I caught sight of their wagging tails. I would catch myself grinning when in the middle of the day I’d find a little tongue giving me a lick of encouragement.  It was in these moments I would sigh thinking to myself, if I could just do this every day, I would be so happy. But I always brushed it off. I already had a job and spending all day with animals seemed like an unrealistic dream. I told myself I’d get adjusted to this current role and forget all about this silly idea. But as the months slipped into years, I never found myself adjusting. In fact, I found myself growing more and more dissatisfied. So, one day when I found myself lamenting about how nice it would be to spend my days caring for pets a quiet voice in my mind answered back- why not? For the first time, I let myself imagine it. Me, owning my own business, spending every day loving and caring for animals like they were my own. When I imagined it somewhere deep inside of me, I felt it- a small spark flickered inside of me.

In June 2022 I quit my job and followed that spark and stoked it into a flame. I created The Dog Tag Pet Services and worked full time walking dogs and pet sitting a variety of different animals. I have found there is truly nothing in the world I love more than getting to care for animals, thanking them for just being there and giving us their unspoken love. I no longer find myself just trying to get through the day. Instead, I’ve found my heart filled with joy- and I’ve learned that when you follow joy, passion and dedication follow.

The Team

Hi! My name is Nicole, and I am the founder of The Dog Tag Pet Services!

I offer 30-minute dog walks or pet drop in visits as well as 60-minute small group dog hikes. I am pet CPR certified, insured and I am committed to keeping your pets safe and happy and making sure you can relax knowing your pets are in safe hands while you are away. I have also taken a course dedicated to learning how to do pack walks and am excited to keep learning and expanding my knowledge. As of right now I am solo, but I am hoping to add dog walkers and pet sitters to the team in the future!